RB / Renato Rodrigo Bruxel
Commercial Excellence · GTM Strategy & Operations

Turn commercial signals into decisions people can execute.

I connect commercial strategy, trusted analytics, forecasting and responsible AI to improve the way teams plan, review and act.

83%less weekly reporting preparation
50%shorter leadership review cycle
~450sellers within quota governance scope

Career outcomes supplied in my professional brief, from separate initiatives. The public demos below contain educational and synthetic data; they do not independently verify these outcomes.

Three decisions · five connected modules
01 / FORECAST OPERATING SYSTEM

What can we commit to?

For commercial leaders, GTM Operations and Finance. Reconcile plan, actuals and forecast; review exceptions; approve a version and track the next action.

Try: compare a snapshot, save a call and export a WBR.

02 / FUNNEL & GROWTH INTELLIGENCE

Where should effort go next?

For RevOps, Sales, Marketing and GTM Strategy. Separate timing changes from demand, inspect conversion cohorts and test growth and resource alternatives.

Try: trace a push-out, compare acquisition economics and model capacity.

03 / GOVERNED COMMERCIAL COPILOT

Can we trust the answer?

For analysts and leaders preparing commercial decisions. Retrieve shared metrics, inspect sources, test scope boundaries and retain human review.

Try: ask for coverage, change the region and inspect the returned evidence.

Business judgment, with inspectable evidence

Start from the decision, align definitions, test competing explanations and assign the follow-up. SQL and automation make that mechanism reproducible.

Reproduce the work

The Kaggle CRM source keeps its original 2016–2017 dates. Planning, subscriptions and payments use independent deterministic scenarios. Missing facts remain visible.

python scripts/reproduce.py
python -m http.server 8000

Commercial Excellence & AI/Data Transformation

My work spans sales performance, incentive governance, forecasting, analytics, data quality and global enablement. I build operating mechanisms across teams and work hands-on with SQL, Power BI, Python, Salesforce and enterprise data platforms.

This independent implementation demonstrates analytical and operating-model patterns. It contains no employer code or records. SQLite and the browser application are tools chosen for this reference project; the local copilot is deterministic, and the role selector demonstrates scope without claiming production authorization.